Hi, I’m Alex, a UX Designer.
I specialise in crafting digital experiences that help solve business problems and meet user needs through iterative user-centered design.
Fair Fuel Finder
A mobile app that helps motorists save money and track deals on fuel. For a better experience, the app stores their digital membership card.
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Roadside Assistance
With RACQ’s Roadside Assistance app, you have RACQ in your pocket, wherever you go. Request roadside assistance using your smartphone – no need to call unless it’s an emergency.
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H & C Insurance
Give RACQ members a simple alternative to lodge their home and content insurance claims and a transparent way to track the progress.
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Other Projects
This includes all other exciting projects that I was lucky to be a part of. A mix of design workshops, ideation sessions, prototyping, wireframing and usability testing.
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Design Process
My process varies depending on the project and will be determined by many factors such as project goal, business needs, complexity of the challenge, budget and time.
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Stakeholder interview
User Interview
Competitor Analysis
Define
Problem Statement
Empathy maps
User journeys
Ideate
Brainstorm Sessions
Sketching
User Flows
Prototype & Test
Wireframes
Prototypes
Usability Testing
Get in touch
Let’s work together
If you need advice with your website, mobile app or new ideas