Hi, I’m Alex, a UX Designer.

I specialise in crafting digital experiences that help solve business problems and meet user needs through iterative user-centered design.

Fair Fuel Finder

A mobile app that helps motorists save money and track deals on fuel. For a better experience, the app stores their digital membership card.

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Roadside Assistance

With RACQ’s Roadside Assistance app, you have RACQ in your pocket, wherever you go. Request roadside assistance using your smartphone – no need to call unless it’s an emergency.

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H & C Insurance

Give RACQ members a simple alternative to lodge their home and content insurance claims and a transparent way to track the progress.

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Other Projects

This includes all other exciting projects that I was lucky to be a part of. A mix of design workshops, ideation sessions, prototyping, wireframing and usability testing.

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Design Process

My process varies depending on the project and will be determined by many factors such as project goal, business needs, complexity of the challenge, budget and time.


Stakeholder interview
User Interview
Competitor Analysis


Problem Statement
Empathy maps
User journeys


Brainstorm Sessions
User Flows

Prototype & Test

Usability Testing

Get in touch

Let’s work together

If you need advice with your website, mobile app or new ideas

Contact Me